Strategic marketing, with a creative spritz.
Creative Spritz is a fractional CMO studio helping brands find clarity, momentum, and growth through intentional strategy, thoughtful execution, and calm leadership.
The strategist behind Creative Spritz:
Hi, I’m Sallie, founder of Creative Spritz!
I believe marketing should feel intentional, alive, and thoughtfully led. Through Creative Spritz, I serve as a fractional CMO for businesses ready to move past piecemeal efforts and into marketing that feels clear, cohesive, and sustainable.
With a background spanning strategy, systems, and creative direction, I help growing brands move beyond scattered efforts into cohesive marketing that supports long-term growth. My work spans the full marketing ecosystem, from positioning and messaging to visibility, content, funnels, launches, and digital presence.
What We Mean by Effervescent:
Effervescent marketing is the strategic layer that brings visibility, momentum, and cohesion to a growing business. It turns a functioning operation into a brand that is seen, understood, and positioned to grow.
At Creative Spritz, effervescence means:
Visibility with purpose: Marketing that makes your business visible to the right audience, across the right channels, in a way that supports long-term growth.
Perception control: A clear, intentional point of view that shapes how your brand is experienced, remembered, and trusted.
Strategic enhancement: Marketing that refines and amplifies what already exists, strengthening your message, positioning, and presence.
Intentional growth: Sales can happen without marketing. Sustainable growth usually cannot. Effervescent marketing supports scale, consistency, and momentum over time.
Leadership-level marketing support: Strategic oversight that helps teams move in sync, execute with confidence, and grow cohesively.
Marketing Services
Creative Spritz provides strategic marketing leadership for businesses ready to move beyond piecemeal efforts and into cohesive, intentional growth.
Every new engagement begins with a discovery call, followed by a Signature Spritz our foundational audit and strategy to ensure alignment and clarity before moving into ongoing support.
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Starting at $2,500
The Signature Spritz is required for all new clients (included in The Spritz Growth Suite) and is also available as a standalone engagement.
This is our high-level foundational audit that evaluates your current marketing ecosystem and delivers a clear strategic roadmap forward.
The Signature Spritz includes:
• Brand positioning and visibility review
• Messaging and audience alignment
• Channel, campaign, and systems assessment
• Strategic recommendations for growth and refinement
You’ll leave with clarity, direction, and a strategy you can execute internally or we can build on together.
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Starting at $3,000 per month
Ongoing engagements begin with a three-month minimum to allow for proper onboarding, strategy implementation, and momentum.
Following the initial engagement, support is typically extended in six- or twelve-month partnerships to support sustained growth and long-term marketing strategy.
Strategic Marketing Leadership
• Marketing vision, positioning, and long-term planning
• Campaign and launch oversight
• Social Channel prioritization and alignment
Growth Systems & Strategy
• Funnel, email, and automation direction
• Visibility and content strategy across core platforms
• Metrics review and performance insights
Founder & Team Support
• Marketing direction for contractors or internal teams
• Strategic check-ins, refinement, and planning
• Decision support as the business evolves
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Starting at $2,000 per month
The Social Spritz provides ongoing, strategic social media support designed to build visibility, consistency, and momentum.
This includes:
Strategic content planning & creation
Content developed with messaging, positioning, and business goals in mind.Publishing & scheduling
Consistent posting across the agreed-upon primary platform.Community engagement & management
Thoughtful engagement that supports connection, visibility, and brand trust.Social strategy & implementation
Ongoing refinement of content direction based on performance and brand priorities.Platform management
Oversight of the selected social platform, including optimization and upkeep.Content repurposing (within platform formats)
Maximizing strong content across formats when appropriate.Trend awareness & integration
Selective use of trends when they align with the brand and strategy, never for noise.
The Social Spritz focuses on one primary platform, most often Instagram. Cross-posting is included when content is shared in the same format. Additional platforms or format-specific content are scoped separately.
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A strategic boost when your marketing needs a little extra lift!
Spritz Enhancers are designed to support launches, promotions, and key growth moments throughout the year. They can be layered into The Social Spritz or included as part of The Spritz Growth Suite, based on scope and timing.
Available Spritz Enhancers
Website Strategy & Enhancements
Strategic updates and refinements that support clarity, conversion, and growth.Funnels & Landing Pages
Strategy, structure, and build-out for lead capture, nurture, and conversion.Email Campaigns & Lifecycle Sequences
Mini campaigns or automated sequences aligned with your broader marketing strategy.AI Integrations & Marketing Systems
Thoughtful integration of AI tools to streamline workflows and support scale.Launch & Campaign Support
Strategic planning and execution for launches, promotions, or seasonal initiatives.Paid Advertising (Google & Meta)
Campaign strategy, setup, and optimization designed to support visibility and conversion.
All Spritz Enhancers are guided by strategy and aligned with your broader marketing goals.
