Hi, I’m Sallie —
founder of Creative Spritz and your online marketing specialist.

I believe marketing should feel light, intentional, and alive. A balance of structure and sparkle that helps your business flow. Through Creative Spritz, I partner with passionate entrepreneurs, small business owners, and creative brands who are ready to grow with clarity, confidence, and ease.

With a background in marketing, operations, and design, I bring a full-bodied blend of strategy, systems, and creativity to every project. Helping you streamline what’s behind the scenes so your brand can shine out front.

Behind the curtain, I often serve as a fractional CMO for six- and seven-figure brands, managing all aspects of marketing, from visibility and content to launches, funnels, and growth strategy. It’s a mix of art and intention, where strategy meets celebration.

I’m also the co-founder of Covalent Community, a curated space that connects high-integrity service providers and business owners ready to collaborate, hire, and grow together. Community and connection are at the heart of everything I do, because business feels better when it’s built on trust and alignment.

My mission is simple:
to make marketing feel good again.
To help you run your business with clarity, creativity, and a little fizz — because when things flow, they grow.

Welcome to Creative Spritz!

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Behind the Brand: Creative Spritz

Creative Spritz was born from the belief that marketing doesn’t have to feel heavy to be effective.

After years of working in marketing and operations, I saw the same pattern again and again, entrepreneurs drowning in to-do lists, second-guessing their strategy, and losing the spark that made them start in the first place. I knew there had to be a better way.

So I created Creative Spritz, a place where structure meets creativity, and strategy feels refreshing. The name itself is inspired by the idea of effervescence - that spark, that fizz, that breath of life that transforms something ordinary into something magnetic!

It’s not just about doing more.
It’s about doing it better with clarity, flow, and a little sparkle!

Because the best brands don’t just run, they bloom, flow, and shine.
And every strategy deserves a spritz of creativity to make it come alive.

  • Working with Sallie has been INCREDIBLE! She can take pretty much anything I throw at her, no matter how messy or half-baked, and turn it into something polished, strategic, and done. But more than that, she fully stepped in and held down the fort while I was on maternity leave. She supported my business so seamlessly, I genuinely don’t know how I would’ve made it through that season without her. She’s thoughtful, resourceful, and truly gets the heart behind the work we do. Everyone needs a Sallie in their life!

    McKenzie, Covalent Creative

  • “If you’re juggling too many hats like I was, you need a Sallie! She’s been the secret behind my clean, cohesive content and smooth systems. She keeps my business running behind the scenes so I can focus on serving my community.”

    Jenn, Beauty in the Green

  • “Sallie is such a lovely person and a delight to work with. She is flexible, easy-going, and capable. I highly reccommend partnering with Sallie!”

    Becky, Root to Rise Therapy LA

  • “I can’t recommend Creative Spritz enough! Sallie brought my vision to life with a stunning website and smart, effective marketing. She is Incredibly talented, creative, and easy to work with. I’m so thankful for everything she’s done for me!”

    Charlotte, Gimme Cap Co.