Hi, I’m Sallie —
founder of Creative Spritz and your online marketing specialist.

I believe marketing should feel light, intentional, and alive. A balance of structure and sparkle that helps your business flow. Through Creative Spritz, I partner with passionate entrepreneurs, small business owners, and creative brands who are ready to grow with clarity, confidence, and ease.

With a background in marketing, operations, and design, I bring a full-bodied blend of strategy, systems, and creativity to every project. Helping you streamline what’s behind the scenes so your brand can shine out front.

Behind the curtain, I often serve as a fractional CMO for six- and seven-figure brands, managing all aspects of marketing, from visibility and content to launches, funnels, and growth strategy. It’s a mix of art and intention, where strategy meets celebration.

I’m also the co-founder of Covalent Community, a curated space that connects high-integrity service providers and business owners ready to collaborate, hire, and grow together. Community and connection are at the heart of everything I do, because business feels better when it’s built on trust and alignment.

My mission is simple:
to make marketing feel good again.
To help you run your business with clarity, creativity, and a little fizz, because when things flow, they grow.

Welcome to Creative Spritz!

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Behind the Spritz

Creative Spritz was born from the belief that marketing doesn’t have to feel heavy to be effective.

After years of working across marketing, operations, and multiple small businesses of my own, I saw the same pattern repeat itself: business owners overwhelmed by to-do lists, second-guessing their strategy, and slowly losing the spark that made them start in the first place. The work was happening, but the clarity wasn’t.

I knew there had to be a better way.

Creative Spritz is where structure meets creativity, and strategy feels energizing instead of exhausting. The name is inspired by effervescence: that lift, that spark, that subtle transformation that turns something functional into something magnetic.

It’s not about doing more.
It’s about doing the right things, with intention, clarity, and flow.

Because the strongest brands don’t just operate; they evolve, stand out, and grow with purpose. And the right strategy, paired with creative direction, gives marketing the lift it needs to truly come alive.

Every brand deserves a spritz!

Want a deeper look at our offerings?
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  • Working with Sallie has been INCREDIBLE! She can take pretty much anything I throw at her, no matter how messy or half-baked, and turn it into something polished, strategic, and done. But more than that, she fully stepped in and held down the fort while I was on maternity leave. She supported my business so seamlessly, I genuinely don’t know how I would’ve made it through that season without her. She’s thoughtful, resourceful, and truly gets the heart behind the work we do. Everyone needs a Sallie in their life!

    McKenzie, Covalent Creative

  • “If you’re juggling too many hats like I was, you need a Sallie! She’s been the secret behind my clean, cohesive content and smooth systems. She keeps my business running behind the scenes so I can focus on serving my community.”

    Jenn, Beauty in the Green

  • “Sallie is such a lovely person and a delight to work with. She is flexible, easy-going, and capable. I highly reccommend partnering with Sallie!”

    Becky, Root to Rise Therapy LA

  • “I can’t recommend Creative Spritz enough! Sallie brought my vision to life with a stunning website and smart, effective marketing. She is Incredibly talented, creative, and easy to work with. I’m so thankful for everything she’s done for me!”

    Charlotte, Gimme Cap Co.